Karlovarské minerální vody, the producer of Mattoni mineral water, has launched a new design of the 1.5 litre PET bottle for all three types of Mattoni mineral water – sparkling, gently sparkling, and still. The main objective is to capture the trend among the Czech public aimed at the increased importance of design. Mattoni is thus continuously promoting design and co-operation with such names as Alessi, Pininfarina and B. Šípek, and it is contributing to the generally growing interest of consumers in relation to functional products and packaging in all branches of the industry. Many people will be indeed surprised by the fact that the current Mattoni bottle was introduced on the Czech market in 1998. And over the nine years, it has become an inseparable part of our everyday lives and a standard for an entire category of packaged water. The Mattoni brand seeks to continue to give direction and therefore, it links up to the successful launching of Mattoni Sport and Mattoni Active on the Czech market and the co-operation with the young Czech designer, Jan Čapek.

"What we have attempted to project into the new Mattoni bottle is not only its uniqueness, harmony, and elegance, but also its courage to go on, to fly higher, and to surprise.
The composition of the eagle encircles the whole bottle. It is contemporary with its fierceness or even boldness, and at the same time its graphics follow up with the history of the Mattoni brand. 
A major innovation that formed the bottle design is the completely re-designed bottom, smoothly changing into the hemispheric shape, from which five separate legs rise in dynamic intersections. Thus, the main line of the new Mattoni bottle will never touch the ground.  It closes when coming down, only to rise back in an arch.
Visually, the new bottle frees itself from the ground and, followed by the eagle, it seemingly heads upwards."

In the long-term, Mattoni is the leading brand on the overall packaged water market in the Czech Republic. Also this year, Mattoni mineral water is retaining a share of approximately 22% (from January to July 2007, source Nielsen: Retail Audit) and thus, it is maintaining its lead in relation to the competition.

Dr Gabriele Guzzo, KMV Strategic Marketing Director, comments on the role of design:

"For us, design represents a means of helping consumers to better understand and use products and to familiarize with them more easily and intuitively. If the design is conceived with such intent, the use of the product alone becomes more valuable and appealing for the consumer. The aesthetic aspect of a good design is certainly significant, yet not a priority."
 
Within its campaign, Mattoni has also been drawing attention to a rather interesting project aimed at the re-introduction of the golden eagle into the Czech Republic, which it decided to support on a long-term basis. The golden eagle became extinct in the Czech Republic 100 years ago due to human activity. Thanks to enthusiasts and nature conservationists in the village of Bartošovice situated at the foothills of the Beskydy Mountains, this majestic king of the skies now has the chance to return to the wild as a beautiful and elegant bird, as well as an essential element securing the balance of nature. As a result of many years of preparation and effort, young golden eagles adopted from national parks in Slovakia, which would otherwise perish, may now be released into the wild to guarantee the re-introduction of the nesting population of the golden eagle in the Czech Republic.

Mattoni once again proves how important and inspirational it is for all of us to free ourselves from the ground and head upwards to see, feel and achieve more.