In May, Magnesia introduced a brand new bottle and label in a 1.5 l format for all three types of the natural mineral water – sparkling, gently sparkling, and still. The new shape of the bottle along with the unusual diagonal ergonomic grip makes it easier to grasp and hold the bottle when drinking Magnesia every day. The functional level of the design is complemented by a transparent label, adding elegance and lightness.

The new Magnesia bottle was created in collaboration with Jan Čapek, a successful Czech designer, who developed the one-of-a-kind ergonomic grip especially for Magnesia, which makes it easier to hold the bottle for everyday consumers.   As Čapek himself states: "The diagonal grip element has become a signature of Magnesia due to its dynamics, as well as ergonomics and consequently, also easier handling."

The label also went through a thorough makeover, combining traditional and modern elements into one harmonious whole. Moreover, the label features comprehensive information on the composition and the beneficial effects of magnesium on the human body. The metallic colours used to differentiate the available mineral water types further emphasize the matchless character of Magnesia.

With its new design, Magnesia succeeded in combining elegance with functionality.
It addresses all who are able to appreciate the practicality and the beauty of product design.