Hana and Mattoni
22. 9. 2008
Hana Soukupová dresses Mattoni
Hana Soukupová and Mattoni! Two famous brands got together in creating a new advertising project spot, which bears all the elements of a feature film in 30 seconds. Mattoni is no longer! Sentence which has become popular will delight the majority of television and film viewers in a completely new concept.
Hana Soukupová is the world model star, who has worked way up among the 10 most reputable Top world models. She is marked as successor of Karolína Kůrková. All respected designer houses appreciate how she is photogenic.
Mattoni started to work with Hana Soukupová secretly already in July. Ad was shot in the most beautiful places in Karlovy Vary, where Hana comes from and where she likes to return.
Hana Soukupová is the world model star, who has worked way up among the 10 most reputable Top world models. She is marked as successor of Karolína Kůrková. All respected designer houses appreciate how she is photogenic.
Mattoni started to work with Hana Soukupová secretly already in July. Ad was shot in the most beautiful places in Karlovy Vary, where Hana comes from and where she likes to return.
The story and the processing form has enthused her.
Dress from water? Yes, the water dress.
Hana has never showed off a dress like it and no designer has taken heart on it. Except for Mattoni which, in addition to classical shooting, used the most modern trick technology and clothed model to the dress from water. The Italian creative idea was fully processed by the German staff headed by director Matthias Zentner who is able to create perfect and motivating atmosphere during shooting. Mattoni representative, Gabriele Guzzo, not only supervised everything from his position of director for strategic marketing, but he also creatively participated on all production.
The shooting was very complicated by cold weather and also by the fact that Hana had to shoot almost naked. As the perfect professional she did not indicate anything. Her bodyguards had to provide her against curious views throughout the shooting.
Director-General of Karlovarské minerální vody, Alessandro Pasquale with his natural elegance took the role of the historic car Tatra 87 driver. How else? Treasure named Hana Soukupová is not carrying every day.
The fact that Mattoni has chosen well the type of veteran is confirmed by the victory of this car in the survey. Readers voted there on the reinsertion of production of the most favorite old car.
The shooting was very complicated by cold weather and also by the fact that Hana had to shoot almost naked. As the perfect professional she did not indicate anything. Her bodyguards had to provide her against curious views throughout the shooting.
Director-General of Karlovarské minerální vody, Alessandro Pasquale with his natural elegance took the role of the historic car Tatra 87 driver. How else? Treasure named Hana Soukupová is not carrying every day.
The fact that Mattoni has chosen well the type of veteran is confirmed by the victory of this car in the survey. Readers voted there on the reinsertion of production of the most favorite old car.
Have you wished Mattoni?
Spot is possible to see in its premiere on September 23rd on all television programs.
2008-09-22 15:20:00
