The corporate philosophy of Karlovarské minerální vody, a.s. is to develop world-renowned brands of international value, with the emphasis on first-class quality of all products. Quality is guaranteed by strict internal guidelines, by the obtained quality certificates, as well as the efforts of the employees themselves. The care which the company dedicates to its products is regularly acknowledged by a number of awards of local as well as international significance.

• ISO

Karlovarské minerální vody, a.s. places great emphasis on the cleanliness and quality of the filling and bottling operations, which are certified by the CERTIFICATE OF QUALITY No. 01 100 025001, verifying in compliance with the TÜV CERT procedure that Karlovarské minerální vody, a.s. and its associated plants Mattoni and Magnesia have introduced and have been using a quality assurance system in the area of bottling natural mineral water, natural spring water and table water, as well as development and production of beverages with fruit syrup, juice and aroma flavours in accordance with the DIN EN ISO 9001:2000 standard. KMV has obtained the certificate in April 2002.

• Klasa

In 2003, Mattoni, Magnesia and Aquila from the KMV portfolio received the national KLASA quality brand. The Klasa quality brand serves for the better orientation of consumers and customers when identifying typical domestic products and to present their quality by comparing such products with other competitive foodstuffs.

The quality of KMV products is also supported by certificates acquired abroad: The KOSHER certificate confirms that the products manufactured under the Mattoni, Magnesia, and Aquila brands have been recognized and approved as kosher according to strict Jewish criteria; the NSF INTERNATIONAL CERTIFICATE attests that Mattoni mineral water and Magnesia natural mineral water successfully completed the challenging certification process required by the US food authorities and have been included in the "certified bottled waters" list.

• Czech Grand Design

A significant and long-term part of the direction of Karlovarské minerální vody, a.s. is the emphasis on design, which is being capitalised in co-operation with Alessi, the Pininfarina studio or with designers Rony Plesl, Bořek Šípek, Ivan Jelínek, or Jan Čapek. And particularly the co-operation with Jan Čapek and the design of the new Mattoni 1.5 l bottle resulted in KMV being nominated for Producer of the Year and Jan Čapek for Designer of the Year within the 2007 Czech Grand Design awards. The collaboration with Jan Čapek was also successful during the 2006 Czech Grand Design awards, when he was nominated in the Discovery of the Year and Product Designer of the Year categories for his design of the Mattoni Sport bottle.